The vision for Kria is found in the observation of parts of a larger whole. The Reflective Vale, the newest and most inventively ornate collection to date, continues the exploration of adorning the human form with pieces inspired by natural lines, structures, and orders in the spirit of decorative arts movements which harmonized with the environment.
Jewelry and adornment are the oldest of human traditions dating back 100,00 years with shells and beads. Kria strives to nurture a kinship with those instincts and the mysticism surrounding them and focuses on extracting objects for ritualization. From first discovering a skeleton of an Arctic Tern, or Kria, on a black lava beach east of her birthplace, Reykjavik, Johanna Methusalemsdottir began to cultivate her inspiration.
Kria will be exhibited in the 2014 Nordic Fashion Biennale at the Museum of Applied Arts in Frankfurt, and also appeared in the last Biennale at the Nordic Heritage Museum in Seattle. The collection has been named 2013 Product Line of the Year by the The Reykjavik Grapevine, featured in Elle, Visionaire, Purple, the New York Times, and Another Magazine, nominated for The Cultural Award of Iceland, worn by musician Beth Orton in television and concert appearances, featured in the A/W 2012 Mara Hoffman campaign, and is available in stores internationally including Helmut Lang exclusively in London and in New York.